Online Wish List and Registry
Best Practices

Private Baby Registry

When you create a baby registry, privacy seems like a checklist item to assume as standard.

Yet in the age of search engines many people find out that their online registry ends up as the first result when people search for their name, or their child's name.

This is a big issue when the new mom wants to advance her career or build a business and is looking for funding. The problem is even bigger when the privacy and credit history of the little one also become at risk. A lot of baby registry sites see search engines as an opportunity to drive back traffic to the site years after the registries are complete, which is why they index the pages with search engines by default.

Keep your baby registry private on Dream List.
Online baby registry privacy matters long term. Manage your registry as a couple. Let friends and family contribute to your big dreams. Turn your baby registry into a Birthday wish list for the little one when ready. Add items, charities, and dreams from any site.

There were some horror stories out there: 

Dream List was built by a mom, who is an engineer and a founder of a tech company. She couldn't believe what she saw online when we she was pregnant, so she built the online registry and wish list for her family and made it available for all families.

Created to be a new kind of baby registry and wish list site that has multiple layers of privacy, also has custom built social features that bring families closer together with every special occasion.

  1. Your private information will not show up on search engines unless you explicitly want it there.
  2. Multiple people can add items and manage a list. Both you and your spouse, or friends, or team can grow and manage registries and wish lists.
  3. You can link or import any other in-store registry and give family one link to keep track of.
  4. You can add large things you are saving for, such as a 529 college savings plan, or a downpayment on a house, so friends and family can contribute small amounts over time and make meaningful dreams come true instead of wondering what to get.
  5. With all family and friends already added once for a baby registry or a wedding registry your baby registry grows into a year-round online wish list for your family to refer back to on every special occasion. They can see their contributions and impact over time and make bigger dreams come true, even if it takes years of special occasions to get there. You can do the same for them, privately as well.

It's time we, parents, take control to bring our privacy back. DreamList works hard to help families take meaningful dreams closer to reality and to keep families closer together, regardless of distances. Try it!

Create your private baby registry.

How to create an online wishlist that makes thoughtful gifts Easy for friends and family?

The best wish list maker grows with your family. We can move through life too fast some times, not taking the time to surface what truly matters to us and our loved ones.

Giving occasions and family holidays are there to remind us to stop and think, and more importantly, to care, even if we can only reach most of our family online.

Are our elderly relatives taking care of themselves? Are they lonely, or living the dream in retirement? Are we taking a breather to surface our priorities and look above the forest of life's challengers, instead of just chopping forward? Are the kids growing new interests and passions, or just anxieties? Life goes by. Our opportunities to make it count shouldn't. A simple Happy Birthday note on social media is not enough.

We've created DreamList to help people who want to breathe in new memories, who want to fuel love of life within their family and friends, to do more together. We're giving you a wish list that can help you turn dreams into reality, literally.

It starts with now, this moment. Take a breath and think about what you would do if the clock stops ticking and there is nothing stopping you from doing what you actually want to do. A wonderful moment, isn't it? Start writing your thoughts down - in your Dream List, on your notepad, wherever. What do you want more than anything? Where do you want to go? What do you want to do? Who do you want to do it with? A small part of that may be things to buy, but most of it may not ever require money. It requires thought and a sense of adventure.

Create a Wish List that matters with friends and family
A weekend on the lake with friends can be a wish list item on DreamList, and so can boating lessons.

Add those dreams to your Dream List, and invite friends and family you care to be with to do the same. You would be amazed how much passion, and inspiration, and mutual joy this moment can bring. Especially when you've been too busy to follow up with eachother, or to share what trully matters to you, instead of discussing the troubles of the day. The troubles will always be there. The needs will always be there as well - you can add this you are saving for or gifts you would like from any store. But passion is contageous and addictive. The intimacy of helping friends achieve their dreams, even when you are far away, pays back in dividents

Hereafter, on every special occasion, scratch that, on every special moment, your friends will want to go back to the spark you triggered. They will look into the thoughts and ideas you inspired them with, so they can join you in daydreaming, or add your adventure plans to their own, or so they can contribute a little to your dreams financially instead of buying you another sweater next Christmas.

Because, the best wish list matters. Your Dream List matters. See theirs, and you will know. When you start managing Dream Lists together for wedding registries or baby showers, or your next big adventure together, you will wonder how you ever lived without one.

We are here to pull back the chaos, and do more together. Start your Dream List, and bring friends - they'll love it.

Diana Zink

Founder of

Birthday and Christmas Gift Ideas for Toddlers

Childhood is magical, and so are the eyes of toddlers and their parents when the gifts received on Birthdays and Holidays make a difference in the long run.

The best gifts for toddlers (girls and boys 1-4 years of age) are a fantastic opportunity to both educate and spark new interests for life. From Montesourri-approved toys and books to sports, animals and building sets, to adventures you can do with toddlers, this Dream List guide is based on feedback from parents and educators. We update it frequently with new products and advice (send us your tips to [email protected]). As is typical for all DreamList guides, we focus on the WHYs and WHY NOTs as much as the WHAT of gift ideas. With toddlers, that means starting with the Parents's wish list, here is why:

Ask the parents for the child's wish list.

Parents of little ones often dread giving occasions, because most lead to floods of overstimulating toys that make the homes of young families smaller and less managable. The wrong "stuff" gets played with far less than the ammount of space and time it takes. If they have one DreamList, that means they may also have savings plans such as a 529 plan or family adventures planned ahead for their little one, so make sure to ask for the family dream list.

Clothes and Shoes

Babies tend to get a lot more outfit gifts than toddlers, because they are easiery to dress. Literally. Toddlers have opinions about everything they can touch, eat and wear (sometimes about their parent's clothes and food choices as well). Toddlers also grow fast and at varied heights. Don't buy clothes, unless you can to get measurements and ask for favorite character/topic preferences. Parents report spending many mornings re-dressing toddlers who ask wake up with specific fashion choices in mind (regardless of gender). Getting sizes ahead is also tricky, because your 4T tshirt gift may finally fit in winter, and be outgrown by summer. Putting a jacket on that covers a toddler's with a favorite t-shirt is akin to dressing an octopus (the octopus often wins). Toddler shoes are also tricky, not only because of fit, but also because of walking/running needs and preferences (from arch support, to flashing lights). Parents who set up a wish list on DreamList, can keep important metrics at the top of their list, and the site can suggest updates to prevent stale wish lists. More importantly, since both parents can add to and manage the child's wish list together, you are only half as likely to get old information.

Books and Toys

Toddlers can be very action oriented: excellent runners, avid listeners to things that sound interesting, and painters of all things that can be drawed on (and some that shouldn't). The hard stuff is teaching a 2-3 year old girl or boy how to focus on something non-screen-related and apply their minds without distraction for an extended period of time. Here are some toy combinations that work well for that:

What happens when you tell relatives your toddler likes trucks.
Make a wish list, because this happens when the only thing you tell relatives is that your toddler likes trucks.

  1. Animals - cow, elephant, sheep, lion, bear, dog, bunny, you name it. Toddlers learn animal sounds early, and become close friends with the animals. Getting toy versions of animals (ideally larger than an inch or two, and made of rubber or other non-breakable materials) gives toddlers hours of repeatable fun. It also gives toddlers someone to build things for, whether the building is a home for the animal to live in, or a playground. That brings us to:
  2. Expandable toddler-safe building sets. From Lego Duplos, to magnatiles, to wooden train tracks. Check with parents and the family's DreamList to see what sets are collected (or ideally not even started yet), and add litte bits to those sets. These sets pack small into boxes and can be combined over time to create more elaborate sets. Toy animals in our house have lived in Duplo houses, ridden on wooden train tracks that go through magnetic tile tunnes, and all sparked out of the imagination of a two year old boy.
  3. Books that include impersonations of animal sounds, actions by big machines and trains, and strong memorable characters are a hit with toddlers. The Little Blue Truck series, Anything Elmo, Mickey Mouse, Moana, Frozen, or other toys, is always a hit. A richer list with links is coming very soon. Books that tie the animals or buildings from the previous two categories are a downright slam-dunk (Good Night Gorilla; Giraffes Cant Dance; Pout Pout Fish; )
Toddler Birthday and Christmas Gift Ideas
The best gifts for toddlers spark creativity and focus.

Funds and Long-Term Savings for Kids

Many families are blessed with a lot of love from extended family, but still face uncertainties in their future. On DreamList, parents can share what major initiatives they are saving for for the little ones, so friends and family can put their gift to contribute a small piece towards something bigger. Something the kids can appreciate when they are a little older. From 529 plans, to savings for a first computer, or a first trip to Disney. Ask the parents for their Dream List to get the list if things they find most meaningful for their little ones.

Adventures for Young Families

A favorite gift that keeps on giving back. Make a coupon for a trip to the Zoo, a hike, a trip, or a movie night under the stars for the little one, or just gift one virtually on DreamList, and take the first opportunity to fulfill that promise when you get together with the Family.

Adventures as Birthday and Christmas Gifts for kids
Zoo and Museum memberships make fantastic gifts for kids and parents alike.

Know someone who deserves
a dream list?

Best wish list and registry perks on DreamList.
  • Create a shared wish list as a couple
  • Manage wish lists with multiple people or a team
  • Don't get three mixers - Link all your lists and registries
  • Add to big dreams for little ones with every occasion
  • Private registries and wish lists (not indexed on search engines by default)
  • Direct goodwill to dream lists of people you care about
  • Dislike stuff? Add anything that matters to you, and friends can contribute!

What is a Dream List?

We are parents building the best possible online wish list worthy of the trust of millions of families.

DreamList is a new kind of wish list and registry that is private, easy, and truly universal. We are not owned by a retailer, so you can add the lowest price items from anywhere (and link your other wish lists and registries to one page). It lets you manage wish lists together with your spouse or friends for a kid's birthday, christmas and other holidays, a baby registry, a housewarming, an anniversary, etc (very very handy for parents). More importantly, you can add large items and dreams you are saving towards such as a big trip to Disney, or 529 plans, so on special occasions family can contribute small amounts to help little ones get there sooner.

In your lists on DreamList you can to save items from any store, as well as big dreams, savings goals, and activities you want to do with friends and family. It's at least as easy as Pinterest, because Grandparents love this site! Learn More

Easier. More Personal. Private. Year round!

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Made with love in family-friendly Walnut Creek, California. Get closer to your dreams and the people who matter to you with every special occasion!